The audit of a website encompasses an evaluation of its structure, usability testing, design analysis, content review, search engine results positioning, Internet popularity, technical and qualitative analysis.

The evaluation and analysis of the application includes:

• Evaluation of the structure - how it the website organized, is the navigation in the content user-friendly.
• Usability testing - whether there is easy access to specific content or features of the website and if it requires a limited number of actions by the users, how the objects are positioned, are they arranged by priority etc.
• Design analysis - are there any visual accents to suggest the browsing logic to the consumer, are all the modern requirements of web design met etc.
• Content review – finding blank, incomplete, not updated of the website etc.
• Search engine positioning – examine the extent to which the application is optimized for better positioning, what its rating is, how it is indexed etc.
• Internet popularity - an assessment of the tools used for online advertising and registration of the website in portals, directories etc.
• Technical and qualitative analysis - a review of the software and technological features of the application, indicating the non-functioning elements and other bugs, checking for differences in the layout of the website in different browsers etc.

Each audits is customized to each specific case and reveals a number of opportunities for general improvement of the application. Conducting an audit is an integral part of all the online marketing campaigns conducted by "Ladger".